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Marketing Program Manager

Company: DISH
Location: Littleton
Posted on: November 20, 2022

Job Description:

Department Summary:About Us:OnTech Smart Services is fueling the adoption of Smart Home technology by pioneering new experiences at the intersection of service, product and commerce to simplify the Smart Home for consumers. Founded in 2019 with a vision to connect people and things, OnTech believes that Smart Home devices bring unprecedented convenience, security and peace of mind to our lives. Our nationwide service merges a structured workforce of over 8,000 expert technicians, Smart Home devices from leading brands and award-winning customer service to make it easy for anyone to enjoy the benefits of technology.About our Team:Our Ecommerce team is focused on designing and building a next-generation, service-orientedmerchandising platform. Our catalog, and the way we merchandise it, powers the OnTech experience, enabling us to add value to partner product-service offerings and become an integral part of their customer journey. The systems we build help drive every aspect of our operation, including scheduling, inventory management, capacity planning, new product launches, customer data and personalization and beyond.Job Duties and Responsibilities:We are seeking a Program Strategy Specialist Loyalty & Engagement expert to own and scale our existing customer marketing initiatives. This person is passionate about consumer growth and will be responsible for key areas of the customer lifecycle. He/she will be responsible for leading the strategic vision, ownership and implementation of existing customer communications channels that nurture long-term customer relationships, increase engagement, frequency, monetization, customer database and ultimately drive customer lifetime value.What You'll Do:Oversee the growth of our email marketing programs by performing frequent experience testing, along with evolving our segmentation strategy and scaling our loyalty program to create a best in class experience for our customersBuild, launch, and scale a referral program that rewards and retains our highest-value and most loyal customers, focused on participation and upward migrationWork closely with key stakeholders in creative, marketing, technology vendors and more to develop and execute initiatives that drive customer loyalty and engagementOptimize site email capture and increase key email metrics from list size and engagement to conversion and salesDevelop robust measurement strategies - both at the campaign level - and at the customer segment level, to measure short-term and long-term impact of marketing strategiesAct as the in-house expert on existing customer marketing strategies and industry best practices#LI-TD4Skills, Experience and Requirements:About You:Experience working with internal and external partners for increasing lifetime value of customersProven track record of growing and analyzing CRM/retention programsStrong foundation in cross-sell/upsell strategiesPrefer existing customer marketing experience, ideally with Direct to Consumer websitesConversion-rate-optimization (CRO) experience a plusShopify/Ominsend experience a plusBenefits:From versatile health perks to new career opportunities, check out our benefits on our careers website.Candidates need to successfully complete a pre-employment screen, which may include a drug test.Salary Range: USD $65800.00 $94000.00 / Year

Keywords: DISH, Littleton , Marketing Program Manager, Executive , Littleton, Colorado

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