Content Marketing Manager

Company: ClearChoice Dental Implant Centers
Location: Littleton
Posted on: February 22, 2021

Job Description:

Company OverviewClearChoice was founded in 2005 to bring an innovative and patient-focused approach to solve gapswithin the dental industry. We've experienced strong growth and today, we're the leader in dentalimplant treatments. Driven by a collective desire to improve the lives of our prospective patients, wehelp them reclaim their health and confidence. Beyond restoring teeth, this is about getting their livesback.This mission-focused work has enabled us to achieve four straight years of double-digit companygrowth, yet we've only reached 1% of the population that needs our services. We're now at a point thatwe need to revolutionize our marketing approach just as we did our treatment approach. We needmarketing innovators and thought leaders to continue pursuing our goal of reaching prospectivepatients and transforming their lives.When you join the ClearChoice marketing team, you take on a highly visible role that leads the growth ofthe entire organization. Your passion, creativity, and grit are supported by a robust marketing budget,partnerships with leading agencies and consultants, and a growing group of talented marketingprofessionals as we write the next chapter of our story.ResponsibilitiesAs a key member of the Brand Team within Marketing, you will apply a combination of creative andstrategic thinking, content strategy development and planning, thought leadership and innovation,understanding how to cater to the audience based on the funnel (from acquisition to nurture), expertisein content development and distribution best practices, and exceptional writing abilities to the followingAreasContent Strategy, Creation, and Distribution: (70% of role)* Drive business impact by leading the development and management of a content strategy anddistribution system to maximize performance and conversion for paid, owned and earnedmedia channels* Identify new content opportunities and create high performing content that leverage keyconsumer insights, customer journey application, channel best practices, content audit, andcontent gap analysis* Manage a content pipeline and forecast through the analysis and evaluation of programs andstrategies to determine current and future performance and effectiveness* Develop and lead new approach in developing more scalable and integrated content for avariety of channels and funnel-building objectives* Lead and manage all aspects of program execution: content ideation; content creation;copywriting; proofreading and editing for a range of content, including but not limited to,online and offline channels, claims, print collateral, and customer care/sales talking points withconsideration for accompanying design assets* Drive new leads through website SEO content strategy, creation and evaluation to captureorganic growth* Conduct research, tracking industry trends and identifying best-in-class content examples toinspire and drive incremental business growth* Apply an analytical and performance mindset in the development and evaluation of content todeliver measurable results in demand generation and pipeline creation* Collaborate with channel managers as well as creative agency partner/freelancers in providinghigh-quality content, including management and evaluation* Collaborate with internal creative services to develop and manage content, compliance andbrand standards* Manage internal content development and review process to stay on deadlineReputation and Communications Support: (30% of role)* Support online reputation management by executing an organic social media strategy acrossmultiple sites, including: creating and scheduling posts; monitoring activity; and responding tosocial comments and online reviews as appropriate in a brand-consistent manner* Report on social KPIs, and make recommendations based on target audience demographics andinsights* Support "earned" media (PR, social, blogs, influencer, reviews, etc.) content development in ameasurable way that drives business impact* Develop content for internal and external audiences, including staff communications and B2Boutreach* Work closely with Brand and Legal to maintain a positive reputation across all social channels* Collaborate with Brand, Digital, and Web teams on overall strategy and content for ongoingSEO gainsRequired Experience* Serve as an expert resource for brand voice* Ability to write assignment briefs that guide internal projects and external resources in creatingsuccessful content* Ability to manage a diverse set of tasks, prioritize workload, and deliver results against deadlinesin a fast-paced environment -- strong project management* Experience developing and/or managing a content strategy and content distribution system* Experience developing and managing content-related project plans* Experience copywriting for a wide variety of online and offline channels, with emphasis andigital formatsQualificationsWriting samples and a writing test will be required as part of the interview process.Required Qualifications* Bachelor's degree in marketing, communications, journalism or related field (or equivalentexperience)* Minimum of 4-6 years in copywriting, marketing content development, and/or brand messagingfor consumer audiences (or a combination of B2C and B2B audiences)* Exceptional copywriting, proofreading, and editing skills are a must* Attention to detail is critical* Excellent organizational skills* Strong communication and collaboration skills* Self-starter who can work independently and collaborate in a team environmentPreferred Qualifications* Copywriting for healthcare-related businesses* Experience working in a performance marketing or data-driven environment* Knowledge of HIPAACompensation And Benefits$70,000- $90,000 base compensation DOEIn addition to your base compensation, depending on position, you may be eligible for a quarterly or annual bonus (potential bonuses are merit based). Medical Insurance Coverage, Dental Insurance Coverage, Vision Insurance Coverage, Retirement Plan (401K) options are provided as an additional benefit of employment with ClearChoice.EOE

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