Sr. Marketing Operations & Analytics Manager CO
Company: Flexential
Location: Denver
Posted on: May 6, 2024
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Job Description:
Job Description:
As Flexential continues to build an agile and fast paced modern
marketing organization, we're looking for a resourceful,
collaborative, and highly analytical individual to join our
Marketing Operations team. In this strategic role as a Senior
Marketing Operations and Analytics Manager, you will analyze
marketing programs' performance data to help the marketing teams
understand the effectiveness of overall and individual campaigns
and deliver actionable insights for increased investment or
corrective improvements. You will focus on systems, standards, and
processes used to analyze program performance and business KPIs. As
a collaborator with proven ability to work effectively and earn
trust in a fast-paced, high-pressure entrepreneurial environment,
you'll work with marketing channel owners, IT, and BI teams to
manage and maintain the reporting infrastructure and ecosystem.Key
Responsibilities and Essential Job FunctionsDrive the end-to-end
marketing analytics functions including regular campaign
performance measurement, program optimization insights, lead
quality analysis, and funnel conversion KPIs.
Partner with revenue marketing team to strategize and build the
attribution models, establish relevant OKRs, KPIs, and other
analytics reporting to optimize cost, maximize revenue and improve
efficiencies.
Provide a high value consultative layer on top of analytics
deliverables; tell relevant and actionable data stories.
Ensure optimal MarTech integration for data flow and attributions,
actively monitor, analyze, and report on the health of the
marketing funnel, including investigating and troubleshooting any
issues.
Provide marketing channel owners the segmentation and insights to
help develop prospecting strategy and targeting tactics for new
business growth and upsell/cross-sell to current customers.
Drive the management of executive dashboards, and
monthly/quarterly/annual marketing KPI reporting package. Interpret
the data and results and present to the stakeholders to help them
drive informed business decisions.
Proactively engage and collaborate with marketing leadership,
digital marketing, demand gen, field marketing, product marketing,
and content marketing teams, on a weekly, monthly, and quarterly
basis to communicate progress, take feedback and adjust plans to
continue to improve performance and business objectives.
Be an expert in customer data to identify and bridge the gaps using
internal resources and outside data sources and maintain a healthy
blend of buying committee contacts.
Own and improve overall data quality and hygiene through regular
audit, cleansing and enrichment.
Create efficiencies within Marketing Operations functional group by
implementing industry best practices, best in class automation, and
process improvements
Technical Skills:Campaign Analysis: Expertise in campaign
architecture, performance score cards and diagnostics, behavioral
analytics, and make strategic recommendations.
BI and Visualization: Strong in data visualization, reporting,
interactive dashboards, and data modeling.
Technology Platforms: Hands on experience in Marketo, SFDC, GA4,
6sense, Zoominfo, Tableau, Excel etc.
Ecosystem: Experience with MarTech ecosystem, digital analytics,
content optimization, and personalization.
Database: Competently and independently navigate through disparate
data sources to extract, process, transform, analyze, and present
the analysis to stakeholders.
AI and ML: Strong interest in artificial intelligence and machine
learning principles including statistical analysis, model creation
and application of custom analytical models.
Qualifications:6+ years of marketing operations or marketing
analyst/consultant experience with at least 5 years of hands-on
experience in advanced campaign analysis and data management within
the B2B enterprise technology space.
Bachelor's degree in marketing analytics, data science, or a
related field of study
In-depth knowledge of marketing automation ecosystem and various
marketing channels used for demand generation, digital marketing,
ABM, content marketing, email nurture, etc.
Strong communication and interpersonal skills to establish trust
and develop relationships with cross-functional stakeholders.
Highly analytical with advanced Excel skills, digital marketing KPI
measurement, and exposure to Tableau or similar BI tools.
Exceptional project management skills, and complex problem-solving
ability.
Data-driven, well organized, detail-oriented, and self-starter.
Willingness to learn, collaborate, and receive feedback.
If you enjoy a collaborative work environment, are eager to roll up
your sleeves to tinker and tune processes, celebrate successes, and
bring passion and enthusiasm to enhance team culture, then we
encourage you to APPLY NOW!
Physical Requirements Primarily sitting with some walking,
standing, and bending.
Able to hear and speak into a telephone.
Close visual work on a computer terminal.
Dexterity of hands and fingers to operate any required computer
keyboard, mouse, and other technical instruments.
Able to lift and carry up to 20 lbs.
Able to set up and take down tradeshow space.
Work ConditionsStandard office environment.
Extensive daily usage of workstation or computer.
Occasional overnight travel, up to 10%.
Must possess a current, valid state-issued driver's license.
Benefits of working at Flexential: Medical, Telehealth, Dental and
Vision
401(k)
Health Savings Accounts (HAS) and Flexible Spending Accounts
(FSA)
Life and AD&D
Short Term and Long-Term disability
Flex Time Off (PTO)
Leave of Absence
Employee Assistance Program
Wellness Program
Rewards and Recognition Program
Benefits are subject to change at the Company's discretion.
Base Pay Range: Annualized salary range offered for this position
is estimated to be $116,900 - $148,000. However, the actual pay
range depends on each candidate's experience, location, and
qualifications.
Variable Pay: Discretionary annual bonus, based on personal and
company performance.
EEO Statement: Flexential is an equal opportunity employer, and all
qualified applicants will receive consideration for employment
without regard to race, color, religion, sex, sexual orientation,
gender identity or expression, pregnancy, age, national origin,
disability status, genetic information, protected veteran status,
or any other characteristic protected by law.
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Keywords: Flexential, Littleton , Sr. Marketing Operations & Analytics Manager CO, Advertising , Denver, Colorado
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