Head of Empower Personal Wealth Product Marketing

Company: Empower
Location: Littleton
Posted on: September 16, 2023

Job Description:

Grow your career with a growing organization

Whether they're helping people reach their long-term financial goals or providing personal wealth management strategies, every associate contributes to changing the lives of those we serve for the better. When it comes to job satisfaction, that's hard to beat. And from a personal satisfaction perspective, you'll enjoy the freedom to support causes that matter to you and experience a truly inclusive work environment. Your future starts now.

What you will do

• Lead the EPW Product Marketing team to execute on marketing efforts to support the roll out and on-going promotion of Empower's suite of consumer financial products and services.
• Partner cross-functionally with leaders to develop strategic multi-year consumer go-to-market marketing plans that match customer needs with EPW's most compelling product features and services.
• Assimilate Voice of Customer (VOC) insights, Advisor feedback and primary consumer research to understand customer anxieties around financial services, planning and investing.
• Champion the needs of the customer to drive clear and compelling value propositions across the various consumer funnels.
• Ensure that Empower presents our value proposition, unique selling propositions and messaging with a level of consistency across our various consumer funnels and end-to-end from Marketing to Product to Sales collateral.
• Develop the promotional plans for key product or product feature releases, including the level of marketing the company should invest based on the business opportunity.
• Prioritize promotional efforts, in partnership with Sales and Product, and ensure cross-functional teams are aligned to develop marketing collateral, programs.
• Establish and achieve metrics to ensure focus on sales and revenue growth, product adoption, product market share and product NPS.
• Effectively leverage Marketing's internal shared services teams, including creative, analytics, customer insights, operations, web design and social media, to deliver effective go to market campaigns that capture market share and customer mindshare of Empower's products and services. What you will bring
  • B achelor's degree or equivalent experience; MBA is a plus
  • 20+ years of marketing experience with a proven track record of bringing consumer products and service to market
  • Direct financial services experience is not required but will be encouraged due to the complexity of our business and industry What will set you apart
    • Cross-functional team management & influence skills
    • Proven track record of driving market share growth
    • Excellent written and verbal communication skills
    • Strong presentation and relationship management skills
    • Ability to operate effectively in a matrix environment. Innovative and creative mind
    • Familiarity with the latest marketing trends and technologies
      
      What we offer you
      
      We offer an array of diverse and inclusive benefits regardless of where you are in your career. We believe that providing our employees with the means to lead healthy balanced lives results in the best possible work performance.
      • Medical, dental, vision and life insurance
      • Retirement savings - 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
      • Tuition reimbursement up to $5,250/year
      • Business-casual environment that includes the option to wear jeans
      • Generous paid time off upon hire - including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
      • Paid volunteer time - 16 hours per calendar year
      • Leave of absence programs - including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
      • Business Resource Groups (BRGs) - internal networks that rally around common interest, experiences and identities such as race, ethnicity, gender, ability, military status and sexual orientation. BRGs play a vital role in educating and engaging our people and advancing our business priorities.
        
        Base Salary Range
        
        $176,200.00 - $255,475.00
        The salary range above shows the typical minimum to maximum base salary range for this position in the location listed. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation offered may vary from posted hiring range based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.
        
        Equal opportunity employer --- Drug-free workplace
        
        We are an equal opportunity employer with a commitment to diversity. All individuals, regardless of personal characteristics, are encouraged to apply. All qualified applicants will receive consideration for employment without regard to age (40 and over), race, color, national origin, ancestry, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, religion, physical or mental disability, military or veteran status, genetic information, or any other status protected by applicable state or local law.
        
        For remote and hybrid positions you will be required to provide reliable high-speed internet with a wired connection as well as a place in your home to work with limited disruption. You must have reliable connectivity from an internet service provider that is fiber, cable or DSL internet. Other necessary computer equipment, will be provided. You may be required to work in the office if you do not have an adequate home work environment and the required internet connection.
        
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