Marketing General Manager: Strategy & Planning (Digital Media)
Company: DISH Network
Location: Englewood
Posted on: May 8, 2024
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Job Description:
Department SummaryDISH is a Fortune 200 company that continues
to redefine the communications industry. Our legacy is innovation
and a willingness to challenge the status quo, including
reinventing ourselves. We disrupted the pay-TV industry in the
mid-90s with the launch of the DISH satellite TV service, taking on
some of the largest U.S. corporations in the process, and grew to
be the fourth-largest pay-TV provider. We are doing it again with
the first live, internet-delivered TV service - Sling TV - that
bucks traditional pay-TV norms and gives consumers a truly new way
to access and watch television.Now we have our sights set on
upending the wireless industry and unseating the entrenched
incumbent carriers.We are driven by curiosity, pride, adventure,
and a desire to win - it's in our DNA. We're looking for people
with boundless energy, intelligence, and an overwhelming need to
achieve to join our team as we embark on the next chapter of our
story.Opportunity is here. We are DISHJob Duties and
ResponsibilitiesReporting to Head of Digital Marketing Planning,
Journey Orchestration, & Owned Media, you will be a key leader in
the growing Digital Marketing Center of Excellence organization to
lead the end-to-end Strategy, Planning & Media Optimization
processes to drive customer growth and engagement through paid and
owned digital media channels. You will play a pivotal role in
digital marketing innovation by effectively leveraging and driving
the marketing capabilities (People, Process, Technology) across all
businesses at DISH.Key Responsibilities:Drive growth from digital
marketing programs - through digital strategy, communication and
planning across paid and owned media for seamless end-to-end
customer experienceServe as a central point of contact for the
digital channel-level recommendation, execution, optimization, and
measurement across all lines of businessLead omni-channel
organization, communication, and optimization through
media-planning and budgeting processes, test & learn programs,
calendarizing offer, campaign and creative initiativesCollaborate
with digital products, marketing technologies, data governance,
UI/UX to leverage and recommend marketing, segmentation and
targeting, measurement and attribution capabilities to drive
personalization and optimize performanceCommunicate, inform and
educate throughout the enterprise, and within the Digital Center of
Excellence, on plans, budgets, pacing, roadmaps, and performance,
through written and verbal presentations, and consolidated view of
what we've done, what we've learned, capabilities built and what we
are doing to improveDevelop a keen understanding of profitable
customer profiles for all lines of business and how to effectively
acquire them via digital tactics through sophisticated targeting,
analytics and attributionProvide effective leadership to the team,
instilling a culture of rapid testing and optimization, and a drive
to achieve; identify, initiate, and optimize cross-tactic
test-and-learn opportunities beyond business-as-usualEstablish and
grow relationships with various partners, executives, stakeholders
and internal teams to maintain alignment and support for related
brand initiatives, objectives and priorities; thrive in a
fast-paced and ever-changing environment with a high capacity to
multitask, support and prioritize for teams, communicate
effectively and handle tight deadlines dailyEffectively seek out
and share opportunities for conversion improvement and testing
opportunities throughout the digital team and broader marketing
organizationCommunicates complex concepts and ideas in a clear and
concise manner, across audiences with varying levels of expertise
and be the thought leader on digital marketing, staying up-to-date
with the latest industry trends and changesThrive within ambiguity
and find new, creative ways to solve problems every day, with data
and performance and your guideSkills, Experience and
RequirementsEducation: - Bachelor's degree in business, marketing,
or a related fieldExperience: - 8+ years of progressive experience
in direct-to-consumer digital marketing execution and leadership
roles with excellent communication and cross-functional
relationship management skillsSkills and Qualifications:Proven
experience and deep understanding in AdTech/MarTech/Media (social,
search, programmatic, email, SMS, etc) platforms, as well as
measurement (MTA/MMM) frameworksFamiliarity and experience with
paid media platforms (FB/IG, Google, The TradeDesk and other DSPs,
Flashtalking or ad serving platforms)A strategic mindset, and
passion for innovation, agile responsiveness, conversion rate
optimization, and driving resultsDemonstrated ability to think
strategically and analytically to synthesize, prioritize and drive
results with a high sense of urgency. Ability to think creatively
with a willingness and desire to 'roll up your sleevesStrong
interpersonal and team-building skills that encourage team
partnership, promote enthusiasm and foster strategic thinking;
experience influencing executive stakeholdersProven experience
working directly with senior leadership teams, including
cross-functional leaders, presenting and communicating
recommendations and results.Detail-oriented self-starter with a
high level of urgency and ownership in delivering proven results
and KPIs; Able to multitask in a fast-paced, deadline-driven
environmentSound qualitative and quantitative analytical skills and
in-depth experience with analytics tools such as Adobe Analytics,
Google Analytics, and media advertising platformsSalary Range
Compensation: $115,500.00/Year - $165,000.00/Year Compensation and
BenefitsWe also offer versatile health perks, including flexible
spending accounts, HSA, a 401(k) Plan with company match, ESPP,
career opportunities, and a flexible time away plan; all benefits
can be viewed here: DISH Benefits.------ -The base pay range shown
is a guideline. Individual total compensation will vary based on
factors such as qualifications, skill level, and competencies;
compensation is based on the role's location and is subject to
change based on work location. Candidates need to successfully
complete a pre-employment screen, which may include a drug test and
DMV check.
Keywords: DISH Network, Littleton , Marketing General Manager: Strategy & Planning (Digital Media), Advertising , Englewood, Colorado
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